Product Level Planning

Chapter by chapter guide Executive Summary 2 Market examination 3 SWOT Analysis 4-7 Objectives 7 Marketing Strategy 8 Action Program 9 Financial Projection 10 Feedback and Control 10 Conclusion 11 References 11 Executive Summery Cement Industry is profoundly significant portion of Bangladesh’s Industrial segment and Plays an essential job in financial development.Although concrete industry of Bangladesh has seen its ups and down in late past yet in a decade ago it has recuperated and now it’s an independent industry of Bangladesh not just satisfying local needs of Bangladesh additionally sending out a colossal measure of concrete to different nations, bringing outside stores and help in up lifting Bangladesh’s GDP. Bangladesh is right now working at their most extreme limit because of the blast in business and modern development inside Bangladesh.In this report I have chosen ‘Anchor' concrete, Olympic Cement Ltd (OCL) of ‘Khansons Group’ basica lly called dim concrete and we will depict how they do item anticipating that? Khansons Group has broadened its mechanical field by setting up a clinker pounding concrete plant named as ‘Olympic Cement Ltd'. The plant is situated at Rupatoli, Barisal all in succession alongside its material ventures. The completed item (concrete) has been marked as ‘Anchor' and the equivalent has gotten mainstream in the nearby market. This concrete undertaking started its underlying creation at 800 tpd and continuously expanded the creation to the degree of 1,600 tpd.Olympic Cement Ltd (OCL) is one and just concrete production line which has focused to fulfill the whole need of concrete in Southern Bengal. Subsequently, OCL has focused its deals on a taking off pattern by expanding creation volume. OCL is keeping up the notoriety of its quality item and focusing on the all-inclusive venture in days to come. Current Market Situation Overall Market Situation Bangladesh concrete industry i s the 40th biggest market on the planet. There are 70+ concrete industrial facilities in Bangladesh and day by day creation limit is 16. 687 Million MT.In January 2012, Bangladesh’s Export Promotion Bureau discharged information affirming that concrete fares had seen a 21% expansion in the initial seven months of the current financial year (July 2011 †January 2012). The lift in the concrete division is a direct result of the rising development action in the nation and expanding improvement consumption by the govt. Because of this the deals of concrete area will likewise rise each year. Item Situation Since Cement is a particular item, requiring modern foundation and creation area, along these lines, Most of the concrete enterprises in Bangladesh are situated close/inside a waterway side that are rich in clay.Iron and mineral limit so ‘Anchor’ concrete is arranged close to the bank of stream ‘Kirton Khola’. Stay concrete introduced limit is 1,600 tpd at present with the turnover of 50 crore in a year. Serious Situation: In serious circumstance we will depict all the contenders of Anchor Cement delivering dark concrete. There are 70 + firms in the market alongside Anchor Cement. Every one of these organizations are utilizing diverse showcasing strategies to grape however much piece of the overall industry as could be expected yet they are acting like a cartel under the tree of APCMA.They are creating same nature of concrete with all most same cost and highlights that’s why rivalry in the market is extreme for neighborhood just as remote market. All are utilizing same mass and entrance techniques to cover significant bit of the market. Some are utilizing cost administration procedure however because of cartel act conduct they are not getting the objective outcomes that they need to accomplish. As of now Crown concrete is the market chief while Anchor concrete is a specialty in the national market yet it is the pioneer in the nearby market of Barisal and southern piece of Bangladesh. Dispersion Situation:Anchor Cement Company utilizes various channels of circulations to move the dim concrete from organization to the diverse piece of Bangladesh. †¢ACC > Whole Sellers > Retailor> Customer †¢ACC > Retailors> Customer †¢ACC > Customer †¢ACC > Regional Offices > w/s Retailors Macro-Environmental Situation Macro natural factors legitimately or by implication impact the creation of the organization and its market. Large scale Environmental components are the elements that are not in the control of the organization. These components are†¦.. 1. Political 2. Law and request circumstance 3. Social qualities 4. Mechanical change . Segment patterns 6. Monetary Condition 7. Expansion Opportunity and Issue Analysis After finishing the market investigation now we will do examination of chances and issues for the ACC. Opportunity is an opportunity of progress or hea dway that is accessible in the market and the organization needs to benefit it for the advancement and productivity while issues are the shortcoming or risk for the organization to maintain a strategic distance from or settled down. For this reason we need to do SWOT examination of ACC. Quality of ACC Strengths are the inside positive elements of bit of leeway that an organization has. Following is the quality of ACC. Introduced Capacity: Installed limit of organization is 16. 687 Million MT day by day and they are delivering 6007. 32 MT for every annum so they can surpass the creation effectively by legitimate actualizing their promoting blend systems and it will straightforwardly build benefits of the organization. oRaw Material: Anchor Cement Company is arranged close to the bank of the waterway kirtonkhola. So they can without much of a stretch benefit the immense save of crude materials with a minimal effort as contrast with other competitors’ as their expense of materia l is high. oHigh Quality of ACC: Quality of ACC is obviously superior to the standard set by Bangladesh and importers.Quality of creation is superior to a large portion of the rivals in the market. oCheap Labor: They are utilizing modest work market of Bangladesh which is quality of them and because of this their cost is low as contrast with different compotators. oGood Govt. Approaches: Local and government govts. Arrangements are steady and great for the concrete division. They are getting numerous advantages in term of power and so forth from BD govt. So over all ACC is getting a charge out of good condition made by Government. Shortcoming of ACC Weaknesses are the inward negative variables of an organization that ought to be maintained a strategic distance from or to be controlled.Following are the negative components of ACC. oNot Utilization of Full Capacity: ACC isn't using its full limit of creation of dark concrete. They can deliver more per annum so not using their full lim it is additionally their detriment which they should change over it into circumstance. oFuel and Electricity Charges: ACC cost contains over half expenses of fuel and power. So they ought to limit these costs as much as possible. It can truly help them in inspiring their piece of the overall industry and development and benefit also. They can change over their framework or can produce their own power by putting resources into this division. The executives: ACC significant sheets of chiefs are from a similar family which is additionally a negative factor of them. So they ought to present equipped personnel’s in the organization for the development. oFreight Charges: Freight or transportation charges to different pieces of the nation are additionally an issue for them which ought to be settled down at the earliest opportunity. They ought to limit their costs to benefit more prominent markets present in different pieces of Bangladesh. Open doors for ACC Opportunities are chances for progress or headway that is accessible in the market and the organization needs to benefit it for the advancement and profitability.These are certain outside variables. Following are the open doors accessible for ACC. oGovernment Development Expenditure: Govt: is spending colossal sum on improvement ventures like streets, schools, emergency clinics, dams and framework and so on. ACC can benefit these open doors by reacting on time to these tasks. oConstruction of Big tasks: Recently there are numerous enormous undertakings are going on Bangladesh like development of Jamuna future park, numerous elevated structures and so forth, likewise in across the country and in Barisal.ACC ought to investigate every one of these chances to expand its piece of the pie. oDemand of Bangladeshi Cement: Recently Bangladeshi concrete interest is expanding step by step in outside business sectors so ACC can improve its remote piece of the overall industry. This will be truly good and productive fo r them. Dangers for ACC Threats are the negative factors that are accessible in the outside situations. These are unhidden dangers that are hanging tight for and organization ought to be prepared or arranged to tickle down every one of these dangers for their reality and endurance. Following are the dangers accessible for ACC. High Energy Prices: Energy costs are continually expanding in Bangladesh and overall which is straightforwardly influencing the benefit of ACC since significant bit of cost comprises of fuel and vitality costs so they should discover elective wellspring of vitality to limit the expense of products. oHigh level of Taxes and Custom obligation: High degree of cost and custom obligation are influencing its benefit. So govt. should make valuable strides for the advancement of the businesses. oCompetitors: There are 70+ firms in concrete industry which make the opposition very tough.Each firm is endeavoring to get as much offer as possible and they are utilizing var ious strategies to exceed expectations their deals. In this way, ACC should make legitimate strides for its development while mulling over all the Competitors. oPolitical Instability: It is likewise a principle danger for ACC since it acquires changes laws and guideline as needs be. Goals After examining all the variables now we will set the destinations or targets we can say, for ACC that will be accomplished in the following money related year of the organization. Our destinations ought to be ? Explicit ?Measurable ?Achievable ?Realistic ?Time bound There are 2 sorts of targets which are: Financial Objectives †¢Marketing Objectives Financial Objectives: Financial goals are connected with the money related execution of the organization or just destinations